Product strategy advisor and former head of product at two B2B SaaS startups. Nathan writes about scope, learning velocity, and the feelings founders mislabel as market demand.
Automation & Productivity
Product Building & Startups
Why SaaS Onboarding Still Leaks New Users at the Same Old Places
Nathan Cole
July 7, 2026
Product Building
MVP Discipline: When Scope Creep Is the Founder, Not the Market
Nathan Cole
April 8, 2026